STR8 STYLIN’: ROCAWEAR DEBUTS NEW STORE
TweetWords by Lucas Alvarado Farrar Last night the STR8NYC team headed down to the final showing of the Rocawear Style Suite for a preview of the new store soon to open in SoHo. As part of an initiative to “re-imagine the brand” Rocawear hosted a three day event at their new retail location to give [...]
STR8 EXCLUSIVE: ROCAWEAR FALL/HOLIDAY 2011 PREVIEW
Tweet We were invited last week by the Iconix Brand Group, Inc to a private intimate preview for Rocawear’s Fall/Holiday 2011 collection at an exclusive gallery located in a spacious loft in Downtown, New York. Their new clothing has stylish fall colors and a new subtle Rocawear logo that is oh so fitting. They have tons of [...]
STR8 FLICKS: TREY SONGZ @ MACY’S HERALD SQUARE IN NYC
TweetYesterday, Mr. Steal Ya Girl aka Trey Songz hit up Macy’s Herald Square in NYC to do some promo for Rocawear; meeting fans and signing autographs. In case you didn’t know, Trey is the new face of Rocawear along with our girl Melanie Fiona. Peep the flicks below… “Calling all the girls…”
MELANIE FIONA x TREY SONGZ FOR ROCAWEAR…
Tweet It’s been a minute since I heard about my gurl Melanie Fiona..granted she’s globetrotting making her mark overseas but damn do I miss her. Glad to see she’s now officially part of the 2010 Rocawear Fall Campaign along with Trey Songz. Here’s a lil’ bit about the campaign and some fabulous photography of the [...]
STR8 STYLIN’: ROCAWEAR PRESENTS WHO’S NEXT?!
TweetRocawear is “On to the NEXT” with their new Spring/Summer 2010 Campaign. After celebrating its 10 year Anniversary in 2009, the brand created by Jay-Z and ex-friend/business partner Damon Dash is moving to solidify itself as a major staple in the fashion game for many years to come! “Ten years removed from an impressive ascent [...]
EXCLUSIVE: ROCAWEAR 10TH ANNIVERSARY PARTY IN NYC…
Tweet So after enjoying a few outings for Fashion Night’s Out, galpal Aishah and I headed uptown for the Rocawear 10th Anniversary Party. Upon arriving and checking our names off the list, we were presented with a waiver to sign granting permission to be photographed and videotaped. Soon after the waiver was signed our mugshots [...]