STR8NYC.COM- All The Juice in HollyHood! » Sports http://str8nyc.com A lil' bit Hood with a lot of Hollywood Good! Sat, 18 Dec 2010 00:18:01 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 LEBRON JAMES’ NEW “NIKE” AD ASKS “WHAT SHOULD I DO?” http://str8nyc.com/2010/10/26/lebron-james-new-nike-ad-asks-what-should-i-do/ http://str8nyc.com/2010/10/26/lebron-james-new-nike-ad-asks-what-should-i-do/#comments Tue, 26 Oct 2010 16:58:16 +0000 LexAve http://str8nyc.com/?p=42609 LEBRON JAMES’ NEW “NIKE” AD ASKS “WHAT SHOULD I DO?”

Nike calls on King James for its new “Rise” campaign. In this new 90-second spot, Lebron James or rather Nike helps Lebron rehabilitate his image after last summer’s widely publicized “Decision”. The spot asks, “What should I do?”…to which I say “Just Do It”. Real clever NIKE! Talk about a great PR tactic on addressing his critics and even admitting his “wrongs”.

…Should I admit I made mistakes?
Should I really believe I ruined my legacy?
Should I tell you I am not a role model?
Should I be who you want me to be?
Maybe I should just disappear? …


Hands down a very compelling ad spot…one consumers will definitely relate to. But we’ll see how he and the rest of Miami Heat play against the Celtics tonight.


“…Still like Air, I Rise!”
Via AdAge

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