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LEBRON JAMES’ NEW “NIKE” AD ASKS “WHAT SHOULD I DO?”

LexAve — Tue, 26 Oct 2010 16:58:16 +0000

LEBRON JAMES’ NEW “NIKE” AD ASKS “WHAT SHOULD I DO?”

Nike calls on King James for its new “Rise” campaign. In this new 90-second spot, Lebron James or rather Nike helps Lebron rehabilitate his image after last summer’s widely publicized “Decision”. The spot asks, “What should I do?”…to which I say “Just Do It”. Real clever NIKE! Talk about a great PR tactic on addressing his critics and even admitting his “wrongs”.

…Should I admit I made mistakes?
Should I really believe I ruined my legacy?
Should I tell you I am not a role model?
Should I be who you want me to be?
Maybe I should just disappear? …

Hands down a very compelling ad spot…one consumers will definitely relate to. But we’ll see how he and the rest of Miami Heat play against the Celtics tonight.

“…Still like Air, I Rise!”
Via AdAge

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CARMELO ANTHONY & LALA VAZQUEZ GET MARRIED IN NYC…

LexAve — Mon, 12 Jul 2010 03:26:51 +0000

CARMELO ANTHONY & LALA VAZQUEZ GET MARRIED IN NYC…

After a long engagement, five years to be exact, Denver Nuggets star Carmelo Anthony finally makes a wife out of his baby mama, former MTV VJ LaLa Vazquez. The pair held their nuptial ceremony at Cipriani’s in Midtown of NYC. With 320 guests present, including celebrity friends Kim Kardashian, Lebron James, Serena Williams, Spike Lee, Trina, Ciara, Angie Martinez- Carmelo and LaLa were escorted to the altar by their 3 year-old adorable son, Kiyan.

Is it me or does Kim K’s face is looking more wax everytime we see her?!

Kim Kardashian tweeted a picture of her and gal pals- Bride-to-be LaLa Vazquez, Ciara, Trina and Angie Martinez chillen on a boat ride on the Hudson prior to LaLa’s wedding.
Word is there’s a 5 part mini-series of all the planning leading up to Carmelo & LaLa’s wedding set to air September 19th.
Congrats to the happy couple!

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STR8 GLOSSY: JAY-Z COVERS ROLLING STONE…AGAIN!

J'More — Thu, 10 Jun 2010 12:15:24 +0000

STR8 GLOSSY: JAY-Z COVERS ROLLING STONE…AGAIN!

Rolling Stone Magazine has crowned Jay-Z the “King of America” as he graces the cover of the publication’s June 2010 issue set to hit newsstands June 24th. In the issue, Jay-Z talks wifey Beyonce, his buddy Lebron James, his biggest challenges while he was the president of Def Jam and what Hip-hop is lacking. Check out this excerpt…

“I love the energy coming out indie rock right now,” he says, name-checking Grizzly Bear. “It has this rebellion thing that hip-hop is missing now, the thing that made hip-hop hip-hop.”

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DIDDY COMPARES NICKI MINAJ TO LEBRON JAMES…WTF?!

J'More — Sat, 22 May 2010 00:28:03 +0000

DIDDY COMPARES NICKI MINAJ TO LEBRON JAMES…WTF?!

Now that Diddy is attempting to re-create the Notorious B.I.G. and Lil Kim with his new clients rapper Rick Ross and Barbie Nicki Minaj, expect to hear a whole lot of a$$ kissing from him. In an interview with MTV, Diddy went as far as comparing Nicki Minaj to the greats (ie: Lebron James, Tiger Woods and Kobe Bryant). Really?

“Nicki Minaj, she’s definitely one of the great ones. She has a long way to go, but you know how we recognized LeBron [James] was a great one, Tiger [Woods] was a great one, and Kobe [Bryant] was a great one? Nicki is up there. Her story has just begun.”

Sure Nicki has these other b*tches hypnotized with her bubble gum rhymes, but she is far from being one of the “great ones”. I’m convinced he’s smashin’!

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NEW VIDEO: DRAKE ft. KANYE WEST, LIL’ WAYNE, EMINEM- “FOREVER”

LexAve — Wed, 23 Sep 2009 15:46:52 +0000

NEW VIDEO: DRAKE ft. KANYE WEST, LIL’ WAYNE, EMINEM- “FOREVER”

This banger is featured on the More Than A Game documentary soundtrack. Which by the way is straight FIYAH!Witness it here. The video also features King James(click to stream) and the video features cameos from The King himself, as well as Birdman & Slaughterhouse. Realtalk, I get so hyped when Eminem’s part comes on…mannnnnn!

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NEW LEBRON JAMES “MORE THAN A GAME” COMMERCIAL…(DRAKE’S “FOREVER” ON SOUNDTRACK)

LexAve — Mon, 21 Sep 2009 16:00:10 +0000

NEW LEBRON JAMES “MORE THAN A GAME” COMMERCIAL…(DRAKE’S “FOREVER” ON SOUNDTRACK)

Check this new teaser/commercial for Lebron James’ “More Than A Game” film featuring Drake’s “Forever” on the soundtrack. I can’t stop listening to Eminem’s verse…MURDERED IT!

LeBron in France. from Good Produce on Vimeo.

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NEW VIDEO: MARY J. BLIGE- “STRONGER”

LexAve — Fri, 21 Aug 2009 16:17:24 +0000

NEW VIDEO: MARY J. BLIGE- “STRONGER”

MJB is back and “Stronger”. Check out her new video below.

If you’re wondering what’s with all the basketball games cut-a-ways, “Stronger” is for the Lebron James documentary “More Than a Game“, coming this September 22nd. Look out for that.

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LEBRON JAMES COVERS FEBRUARY 2009 GQ

LexAve — Tue, 13 Jan 2009 20:03:23 +0000

LEBRON JAMES COVERS FEBRUARY 2009 GQ

Did Lebron get botox? GQ od’ed on that Oprah lighting. See what a lil’ photoshop and a whole lotta chapstick can do fellas- WONDERS!

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LEBRON JAMES & PUSSY CAT NICOLE DO NIKE COMMERCIAL

LexAve — Sun, 02 Nov 2008 18:28:54 +0000

LEBRON JAMES & PUSSY CAT NICOLE DO NIKE COMMERCIAL

Lebron is fool for this one…lol
Lebron James and Lil’ Wayne after the jump…

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JAY-Z GOES IN ON HIPSTER TREND!

LexAve — Thu, 30 Oct 2008 18:26:46 +0000

JAY-Z GOES IN ON HIPSTER TREND!

It’s pretty clear no one got swagger like Jay but is he riding this hipster trend a bit hard?! Hov and Lebron James took the stage at last night’s “Last Chance For Change” Concert For Obama in Cleveland, Ohio. The checkered button down shirt, the urkel glasses, the scrave swag…isn’t this a bit of an overload?!

Can we expect Jiggaman to rock skinny jeans on the next show?!

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