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STR8 FLICKS: TREY SONGZ @ MACY’S HERALD SQUARE IN NYC

J'More — Fri, 08 Oct 2010 13:16:55 +0000

STR8 FLICKS: TREY SONGZ @ MACY’S HERALD SQUARE IN NYC

Yesterday, Mr. Steal Ya Girl aka Trey Songz hit up Macy’s Herald Square in NYC to do some promo for Rocawear; meeting fans and signing autographs. In case you didn’t know, Trey is the new face of Rocawear along with our girl Melanie Fiona. Peep the flicks below…

“Calling all the girls…”

MELANIE FIONA x TREY SONGZ FOR ROCAWEAR…

LexAve — Tue, 17 Aug 2010 20:29:32 +0000

MELANIE FIONA x TREY SONGZ FOR ROCAWEAR…

It’s been a minute since I heard about my gurl Melanie Fiona..granted she’s globetrotting making her mark overseas but damn do I miss her. Glad to see she’s now officially part of the 2010 Rocawear Fall Campaign along with Trey Songz. Here’s a lil’ bit about the campaign and some fabulous photography of the two.

About 2010 Rocawear Fall Campaign:

“Trendsetting brand Rocawear is proud to unveil their new “NEXT” campaign. Always with a finger on the pulse of the essence of urban culture Rocawear has tapped critically acclaimed artists Trey Songz and Melanie Fiona for their Fall 2010 campaign. The ads are currently in the September issues of Vibe and XXL and will run throughout the holiday season. Both Trey Songz and Melanie personify the Rocawear brand: Innovative, groundbreaking and ahead of the curve.”

STR8 STYLIN’: ROCAWEAR PRESENTS WHO’S NEXT?!

J'More — Thu, 20 May 2010 18:28:38 +0000

STR8 STYLIN’: ROCAWEAR PRESENTS WHO’S NEXT?!

Rocawear is “On to the NEXT” with their new Spring/Summer 2010 Campaign. After celebrating its 10 year Anniversary in 2009, the brand created by Jay-Z and ex-friend/business partner Damon Dash is moving to solidify itself as a major staple in the fashion game for many years to come!

“Ten years removed from an impressive ascent to the top of American culture, Rocawear is positioned to script the next 10 years of the brand’s epic story. The “NEXT” campaign will celebrate individuals, destinations, fields of endeavor and any and everything, uniquely positioned to elevate culture. Join us as we celebrate the NEXT.”

THOUGHTS?!

Looks like Diddy’s Sean John just might have to step it up ’cause Rocawear got NEXT!

EXCLUSIVE: ROCAWEAR 10TH ANNIVERSARY PARTY IN NYC…

LexAve — Fri, 11 Sep 2009 18:14:22 +0000

EXCLUSIVE: ROCAWEAR 10TH ANNIVERSARY PARTY IN NYC…

So after enjoying a few outings for Fashion Night’s Out, galpal Aishah and I headed uptown for the Rocawear 10th Anniversary Party. Upon arriving and checking our names off the list, we were presented with a waiver to sign granting permission to be photographed and videotaped. Soon after the waiver was signed our mugshots were taken. *weird* Anywhoo once at the Rocawear showroom floor, Aishah and I hit the open bar, mingled, walked around, peeped the view of the NYC skyline. At first the party was sorta bleak, but shortly after people began flooding in. The alcohol was flowing, people were dancing courtesy of DJ D-Nice, and having a fab time. After about 2 hours of mingling, drinking, and dancing…Jay-Z made his grand entrance. One minute Aishah and I are dancing, next minute everyone in the room flocks to Jay-Z like herd. The groupies were on high alert trying every move to get close enough to Hov but his guards weren’t having it. Five minutes later, the hottest chick in the game steps in the room…BEYONCE! Looking carefree with very light makeup and shades…Bey stepped to Jay, gave a smile, kiss on the cheek, whispered in his ear, smiled for the groupies and bounced. No lie Bey made a 2 minute appearance…following in his wife’s footsteps, Jay-Z, was out the door leaving groupies baffled and in starstruck high. Shortly after Aishah and I called it a night. Enjoy the pics I snapped, excuse the blurriness, camera holding skills were bit unsteady thanks to all the bubbly.

~~Video of Jay & Bey on the way!~~ Video is up!!
POP THE HOOD FOR MORE PICS & VIDEO!!…