STR8 STYLIN’: ROCAWEAR DEBUTS NEW STORE

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Words by Lucas Alvarado Farrar

Last night the STR8NYC team headed down to the final showing of the Rocawear Style Suite for a preview of the new store soon to open in SoHo.  As part of an initiative to “re-imagine the brand” Rocawear hosted a three day event at their new retail location to give folks a chance to catch a glimpse of where Rocawear is headed. The denims, tees, belts and wovens were selling fast off the shelves as the new summer line was premiered to an exclusive group of hip hop heads, fashionistas, artists and bloggers. Check out the scene below:

Between glasses of champagne and trips to the fitting room, the crowd chatted about the everything from Kendrick’s anticipated Section 80 and the NYPD raid at Tammany Hall on Tuesday to how they were gonna sport their new Rocawear. I particularly enjoyed the mini burgers floating around the room and running into my apparent look alike, Double O (of Kidz in the Hall). Shout out to the store decorators for the Glenn Ligon book chilling on one of the tables in the back (pictured above) – he is one of my favorite artists and is directly responsible for inspiring one of my photos.

There were tailors on call to custom fit all clothing

Be sure to check out the new store at 201 Mulberry Street

Follow: @LexAve & @FarFetchedFuture

Photography by Far Fetched Future

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Far Fetched Future Glenn Ligon LexAve Mulberry Street Rocawear SoHo Posted under Exclusive Event, Fashion, Featured, Sneak Peek, Stylin' by FarFetched