STR8 EXCLUSIVE: LIVIN’ THE LUXE LIFE, THE LAURELUXE WAY!
Straight out of Brooklyn is fashion designer Laurel DeWitt aka LaureLuxe! Her designs are daring, edgy and unique–all the while paying homage to her hometown. Perhaps, you’ve seen LaureLuxe in the pages of Harper’s Bazaar or even on some of your favorite celebrities including Nicki Minaj, Lady GaGa, the ladies of Dirty Money and others who’ve all donned her signature pieces. Check out our exclusive interview with LaureLuxe.
Str8NYC: Who is LaureLuxe? Is it safe to say that she’s your alter-ego?
LaureLuxe: Yes, in a way. LaureLuxe exposes my diva side where I can just go crazy and create jewelry that is ultra sexy and fun. When I make and wear LaureLuxe the reaction is always head turning. It really makes you feel glamorous and gives you star power. Laurel DeWitt, the person, is more of a homebody who likes to cook, bake, make things, and watch her HBO shows religiously [Laughs].
LaureLuxe: Often times in corporate America, talent is under appreciated and taken advantage of. I was offered a job under a lot of false promises. After a little while I took the risk and took everything I learned with me, quit my job, and went for it!
Str8NYC: Have you always had a passion for designing?
LaureLuxe: I was an artist my whole life. I had an amazing art program in high school where I had training in everything from painting and drawing to photography and ceramics. When pursuing my career, I made a conscious decision to merge my art with something that would not necessarily leave me to be a “starving artist”. So I made the decision to go into fashion.
Str8NYC: Do you see yourself doing anything else?
LaureLuxe: Well, I am an artist/designer. I want the LaureLuxe brand to expand into different categories, like LaureLuxe Home etc. Stay tuned!
Str8NYC: Who or what inspires your pieces?
LaureLuxe: I am asked this question often. I have recently just been telling people I’m crazy [Laughs]. My mind works differently then the average, and I just randomly think of ways the chain and metal can connect and create the silhouettes on the body. It all comes from my head and I consciously try to evolve and push boundaries.
Str8NYC: Who have you designed pieces for? Which celebrities have worn your pieces?
LaureLuxe: I have done custom pieces for Nicki Minaj and Lady Gaga. Other celebrities I have dressed include Super Model Sessilee Lopez, Amerie, Cyndi Lauper, the ladies of Dirty Money, Olivia, Amanda Blank, and Mila Jovovich.
Str8NYC: Name a celebrity that you’d really want to see rocking LaureLuxe.
LaureLuxe: Beyonce! Well, I think it’s more of her alter ego, Sasha Fierce, but you get the idea. She is sexy and daring! Plus, anything she wears looks amazing on her.
LaureLuxe: I hope that LaureLuxe stays on its path to become an Internationally Recognized Brand. I hope to keep designing and continue to build a great team [smiles].
Str8NYC: What is your advice to up-and-coming designers who are trying to make it in the fashion business?
LaureLuxe: Hard work pays off! Keep evolving your line and think of different outside-the-box marketing strategies to push your brand.
LaureLuxe: They can purchase via www.laureluxe.com. It is the best place as everything is available online. Plus you can contact me for custom pieces via the site [smiles].
Follow LaureLuxe on Twitter!
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by: Bing15, Sep 10th at 2:37 pm