WILL.I.AM HONORS DJ’S BY LAUNCHING DJ AWARDS
Back in the day, the DJ was responsible for spinning exclusive tunes and decided what was earworthy and what wasn’t. Well, Black Eyed Peas star Will.i.Am wants to honor the DJ by launching his very own awards ceremony, the Data Awards. The ceremony will take place on January 30, 2010—one night before music’s biggest night, the Grammys. Earlier this week, during a press conference Will.i.Am announced the big news. He said,
“There’s a lot of things going on in music nowadays; record stores falling, the internet… One of the most important factors in this is that the DJs and artists are still very much active. During (Grammy) week we are celebrating and honoring the DJ by announcing the Data Awards and giving them the top awards. We’re starting off small with four awards: Best DJ, Best DJ Solo/Group, Best Remix and Best Original Track. I’m really excited about that.”
The Data Awards will also coincide with Will.i.Am’s new art exhibition, “Who Killed The Music?, and he’s turning the whole week of events into one big fundraiser by donating money from the sale of the artworks to the Grammy Foundation and his own “I Am” scholarship fund.