Last night Diddy threw a launch party for his new “Unforgivable Woman” fragrance at the House of Unforgivable in NYC. Everyone from A-listers Beyonce & Jay-Z and Arethat Franklin to d-listers were in the building. In relation to his new fragrance launch, Diddy tries to pull a 50 Cent and challeges his ex-girlfriend Jennifer Lopez to a ’smell-off’ because he thinks he’s a better judge of women’s scent than she is. Yeah OK! I wonder who was the inspiration for name of the fragrance…hmmm perhaps the pathetic Kim Porter. Anywhoo, here’s what he said:

“I am going to challenge my female counterparts, from J.Lo, Mariah (Carey), Sarah Jessica Parker to Gwen Stefani that my fragrance is better than theirs. I am a man, and I know how a woman should smell.”

I wont even comment on this dumb and pointless challenge…check out more pics after the jump!

DJ Clue and the Cheetah chick were in the building. Word is 3LW is looking to make a comeback…it’s about damn time!

WTF?! Any closer and she might’ve eaten the damn bottle!