23
June
STR8 MOGULIN’: CHECK OUT BEYONCE’S “PULSE” PERFUME

Elle gets the scoop on Pulse, life as a mega pop icon, her fashion inspirations and more.
ELLE: Your first fragrance, Heat, was a huge success. Did you feel any pressure following that up?
BK: I didn’t. The success of Heat was amazing, but why not represent a different side of a woman? Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat—it’s my stage persona. Heat represents my sensual side, it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.
Read more of the interview over at Elle
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