BEYONCE DROPS “HEAT” + MAMA KNOWLES FILES FOR DIVORCE…

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Not only does the hardest working bish in the game want you to hear her and see her, but she also wants you to smell her! Beyonce landed a multi-million dollar deal with fragrance house Coty in September and now she’s ready to launch her debut scent “Heat” which features “notes of red vanilla orchid, magnolia, neroli and blush peach”. She tells WWD,

“I’m so happy with it. I’ve been working on it for a while now. Everything, from the bottle design to the name and the ideas for the commercials, that’s me. When I commit to something, I do it 100 per cent, and I’ve never had (creative control over a fragrance) until this project. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!’” Adding, “A lot of my performances have had fire involved, so we thought ‘Heat’. Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like it’s on fire.”

Beyonce’s “Heat” will hit stores February 2010.

In related news, the diva’s family is falling apart. According to TMZ, Beyonce’s mother Tina Knowles is kicking her husband of 29 years, Mathew Knowles to the curb!  Apparently, MaMa Knowles filed for divorce against PaPa Knowles last month in Texas. Hm…could it be because PaPa Knowles was planting his seeds all over town?! Back in October, PaPa Knowles was slapped with a paternity suit from a woman who claimed he knocked her up. No word on whether the baby mama drama is the reason MaMa Knowles decided to send his cheating ass packing. And word is they’re not the only one’s having trouble in their marriage either!

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Beyonce Mathew Knowles Tina Knowles Posted under Divorce, Featured, Mogulness, News Bites, Relationships, Rumors by J'More