USHER RETURNS WITH NEW “VIP” FRAGRANCE…SMELL IT!

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In preparation for his 2010 comeback, Usher is warming things up with his new VIP fragrance campaign, a new fragrance for men that exudes complete confidence. Ya know some dudes can use this!

“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women,” said Usher. “Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire. VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you.”

Usher VIP celebrates the gentleman inside of every man.
Go behind the scenes Usher’s VIP fragrance campaign and photoshoot.

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Usher Raymond Posted under celebrity ads, Featured, Mogulness by LexAve