CHRIS BROWN x WRIGLEY’S “DOUBLEMINT GUM”= A FAT A$$ LAWSUIT!Tweet
Before Ike Jr. aka Chris Brown whooped Rihanna’s ass, he had a pretty big endorsement deal with Wrigley’s Double Mint Gum. Apparently, Wrigley’s didn’t want their product to be associated with a woman beater, so they eventually scrapped the campaign and dropped Chris after he pled guilty to assaulting RiRi. Word is after all the money and time they wasted on Chris, Wrigley wants it all back!
Chris Brown hasn’t heard the last of Wrigley Doublemint Gum. He had a very lucrative contract with Wrigley and his ad campaign was not only successful, it produced his hit song “Forever.” Chris had apparently signed up for another five year stint with Wrigley and finished a number of commercials when the Rihanna incident happened. Wrigley pulled his ads and fired Chris. Now they are said to be preparing to sue Chris for all the money they lost due to his bad behavior. They spent big bucks on ads featuring Chris along with other celebrities like JayZ and Mariah Carey. Since Chris was in them also – everything had to be ditched. Wrigley is mad and we hear they hope to recoup the money Chris caused them to lose with a big fat lawsuit.
In related Ike Jr. news, Chris wants to thank all of his loyal fans for supporting him throughout the Rihanna beatdown drama by putting on a “fan appreciation tour”.