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MASTER P CHALLENGES BET WITH NEW VENTURE…

MASTER P CHALLENGES BET WITH NEW VENTURE…

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Percy Miller aka Master P is expanding his mogulness by launching a family friendly African American-targeted cable net in 2009 called Better Black Television or BBTV.

Better Black Television, set to begin in 2009, will provide “positive content for a black and brown culture,” according to a company statement, and unofficially compete with Black Entertainment Television for viewers.

But don’t get it twisted Miller assures he still has “a great relationship with BET and MTV” and that he and his son, Lil’ Romeo, “will continue to do work with them and support their networks.” He also gave props to BET founder Bob Johnson.

“I remember him telling me back in the day that if you wanted to know real estate, you’ve got to hang out with real estate investors. If you wanted to know sports, you’ve got to hang out with athletes. I wanted to know TV, so I hung out with Bob and learned the TV game from one of the best in the business.”

As for BBTV, Miller says:

“We believe TV content can be positive and responsible and still have good ratings.”

Percy will serve as chairman/CEO of the net and advisory board members include actors Denzel Washington and Will Smith.

With TV One doing its thing and BBTV ready to launch, will BET be around much longer? I’m saying…isn’t enough…enough?!

Posted under News Bites, Tune-In by LexAve

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